Regular followers of the Business of Adventure will know how much importance we put on having a clear positioning strategy (knowing what you want to be famous for, and making this the driver of your decision making). In this podcast interview with climbing coach Esther Foster, we hear how her positioning has evolved, her belief in focus, and the value that’s driven in her business.
She also talks about her passions and values, and how that’s helped her find strategic direction, working with women and under-represented groups in her sport.
Plus there’s advice on outsourcing and pricing, and we discuss the value in being open to learning from others, as well as what the outdoor industry needs to do to evolve sustainably.
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And if you’d like to know more about Esther and positioning strategy, check out these blog posts and links:
https://www.estherfoster.co.uk/
How finding a niche can pay off