The Business of Adventure
The Business of Adventure Podcast
The Adventure Start-up Series - episode 1

The Adventure Start-up Series - episode 1

We follow the first year in the life of Run Weekends - a new business founded by record-setting runner, Nick Butter

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Our latest podcast is the first in a new mini-series where we follow a new start-up called Run Weekends, from inspiration and gestation to launch and through its first year of operation.

We track the highs and lows, the excitement and the anxiety. We find out about financing and research, marketing and cash flow. And how to manage your time, energy and expectations as the founder.

Our interviewee for this series is Nick Butter, an athlete who made a name for himself by becoming the first and only person to run a marathon in every country in the world. Following the success of this 23 month expedition, Nick went on to run North to South of Italy totting up 100 marathons in 100 days, and then doubled that distance by circumnavigating Britain, running 5250 miles around the coast of UK in 128 days. He’s also an author, speaker and coach.

Despite his past career, Run Weekends is a new departure for Nick - and in this first episode he tells us what motivated him to create the business, how he developed the concept, what went to plan and what didn’t. He shares his key learnings about the need for self-belief, perspective and the challenge of balancing ‘work’ and ‘life’.

And equally importantly he opens up about how he’s feeling in this start-up phase - a key indicator for us all to tap into as we move through the business life-cycle.

If you know people who’d be interested in this podcast, let them know about it now!


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Key links:

The Business of Adventure
The Business of Adventure Podcast
Discover how to make a living from adventure. In these conversations we talk with people doing what they love and getting paid (well) for it!
While the backdrop may be endurance cycling, rock climbing, kayaking or mountain biking, the challenges we’re talking about are finding customers, building a reputation, and managing finances.