The Business of Adventure
The Business of Adventure Podcast
Jenny Graham - making The World her business

Jenny Graham - making The World her business

How endurance cyclist and world record holder Jenny Graham became an entrepreneur, author and broadcaster

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In the first of two fascinating interviews, we talk to Jenny Graham - the holder of the women’s Guinness World Record for cycling fastest around the world, and now a successful author, broadcaster and entrepreneur. Achievements she’s realised without a background in either professional sport or in business.

We find out how she got into endurance cycling and then hear how she’s turning her adventures into a sustainable income, including through publishing her cracking book, “Coffee First, Then the World”.

In this episode, she talks to us about

  • How working in the outdoors doesn’t have to mean becoming an instructor

  • Overcoming her discomfort in commercialising her adventures and acquiring the business skills she needed

  • The value of networks and mentors in helping her achieve her goals

To hear the second of our interviews with Jenny, make sure you subscribe now!

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The Business of Adventure
The Business of Adventure Podcast
Discover how to make a living from adventure. In these conversations we talk with people doing what they love and getting paid (well) for it!
While the backdrop may be endurance cycling, rock climbing, kayaking or mountain biking, the challenges we’re talking about are finding customers, building a reputation, and managing finances.