In this episode we talk to Chris Woodfield of TYF in Pembrokeshire about how a small adventure business can do the right things in terms of sustainability and the environment, and still be financially successful and give people fun days out.
If you thought having a sustainability strategy (and becoming a B Corp) was something for large corporates with big budgets, you’ll think again after listening to this episode. Some of the things we learnt include:
· how it’s possible to be a small business and commit to a sustainability strategy - just start small if it feels daunting.
· the importance of living your values – TYF really strives to do that in the ways it supports its team, works with clients and is planning for the future.
· why outdoor businesses have a huge inbuilt advantage in communicating change – apparently you’re 8 times more likely to remember something that you learn in the outdoors!
Useful links:
https://www.tyf.com/
https://www.instagram.com/tyfadventure/
https://www.facebook.com/tyfadventure
https://twitter.com/TYFAdventure
Chris Woodfield’s email if you want to chat about this issues he raises: chris.w@tyf.com
Venture Shift https://www.ventureshift.org/
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