Great article! Social Media is great for helping people find you, but it shouldn't come as a surprise that the SM algorithms work hard to keep people on social media rather than heading to your adventure business' website. How often have you heard people complain that a change in the algorithm means they're not getting seen as much anymore? And SM make it so convenient for you as a business owner who wants to do other things that it is understandable if we all overlook our websites. At our peril as you point out.
Great article! Social Media is great for helping people find you, but it shouldn't come as a surprise that the SM algorithms work hard to keep people on social media rather than heading to your adventure business' website. How often have you heard people complain that a change in the algorithm means they're not getting seen as much anymore? And SM make it so convenient for you as a business owner who wants to do other things that it is understandable if we all overlook our websites. At our peril as you point out.