Two World Record holders in one week!
We interview Mark Beaumont and Jenny Graham for our new podcast. What did we learn about their business adventures?
The Adventure Collective has had an exciting week as we took a couple of major steps forward to launching our new project - the Business of Adventure Podcast!
We are incredibly fortunate that two of our first interviewees are the people holding the men’s and women’s Guinness World Records for cycling around the world - Mark Beaumont and Jenny Graham. Both of them are highly interesting and articulate interviewees, and we could have stayed online chatting all day.
You can find out more about their adventures from their highly-readable books or via their films and podcasts. Mark’s publications are available here and range from his first, “The Man Who Cycled the World” to his most recent, “The Complete Guide to Cycling Psychology”.
Jenny’s new book is the highly-recommended “Coffee First, Then the World” - check out her website for more details of this and all her other media!
Key takeaways?
Our conversations with them were less about the skills needed to circumnavigate the globe on two wheels, and more about how they’ve earned a living from their endeavours.
Hit the subscribe button at the bottom of this post if you want to be among the first to know when the podcast interviews are available, but we wanted to share a sneak preview of some of the key business takeaways that chimed with us.
“The idea that there’s a divide between the world of adventure and the world of business is a fiction.” As Mark says, if you’re trying to make a living out of adventures, sport, guiding or whatever, you are in business.
Think about your ‘customer’ – and be clear who your customer is when you’re shaping your business, whatever it is. Why should they care? Why should they be interested? Who are you writing for or speaking to in your film or podcast?
Back yourself - if you don’t have confidence in what you’re doing, how can you expect other people to? (Even people who have broken records cycling round the world admit to suffering from imposter syndrome!)
Get out of your silo - talk to lots other people, and learn from them. Get a mentor.
Find time for thinking and planning (read the “Awesome Black Bucket of Growth!” for more thoughts on this topic).
Subscribe below and stay tuned for the podcast launches when we’ll be sharing much more of Jenny and Mark’s wisdom. In the meantime, buy their books and check out their films and podcasts - and get inspired!
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