Gift #10: Magic marketing
On the tenth day of Christmas, the Adventure Collective brings you a gift from Tony Doyle of UK Bike Skills - how to do marketing while not doing any marketing
In June we looked at how Tony Doyle of UK Bike Skills, aka “The Jedi”, gets round the issue that many adventure businesses face. You love the activities, you love being out guiding or coaching, but do you really have to do all that marketing stuff?
If it would help to stop feeling like marketing activities are up there with other burdens like doing tax returns and start seeing them as way of helping people and sharing the adventure, then check out what Tony has to say.
Key takeaways:
Before you start your business and commit fully to it, what sort of a following do you have? Can you build a tribe (like Tony did) before you hit day 1 of the business?
When promoting your adventure business, don’t always overthink how to be successful. Know when to be in the flow. Enjoy it. Let the success happen. Much like mountain biking, really!
It’s often not a question of decision A vs decision B. Adventure OR Marketing. Sometimes a shift in perspective can remove the energy-sapping choice. Turn an OR into an AND.